Wednesday 14 April 2010

Into the Rabbit Hole

Diecast Agency was asked to design a concept event for Bowie’s A/W10 Paranormal Romance Collection. We chose to stage this show at the White Rabbit Gallery for its aura, beauty and ready made runway. Bravo to the Gallery’s visionary owners and their foresight.

After the gallery got the diecast treatment, we let the free flowing drinks, the density of good company and a few Lomo Mini Diana cameras floating around the hall work their magic.

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“Into the rabbit hole and through the plastic lens.” Front row guests got playful with the Diana Mini. Lo-fi photography is making a big comeback especially among the international fashion set.

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*Photos courtesy of Henryk Lobaczewski and A New Muse.