If Pirelli made videos

The Making of the 2010 Pirelli Calendar by Terry Richardson

As we approach the end of 2010, it is probably timely to revisit some resolutions.

Among them, to be on the list of recipients of the Pirelli Calendar. The Video is not bad too actually.

Shay Alexander High Summer

Shay Alexander High Summer 2010 from +61 Collective on Vimeo.

Presenting Shay Alexander's High Summer Collection.

Video and images all produced by Diecast's affiliate +61 Collective.

Three Over One

Aussie label Three Over One flies the flag on popular UK online store ASOS. Check out the images from their latest lookbook. Diecast will be working extensively with the label to develop themes and campaigns for their ever-growing legion of international fans.

Whirlwind Gala

Client and friend Gala Gonzalez hit our shores recently for a number of antipodean fashion activities. She was a guest at NZFW and was introduced to some of the best the Southern Hemisphere has to offer. Watch out for the feature on her in Marie Claire Australia’s January Issue.

Images from source: http://am-lul.blogspot.com/

Modern Home + Living

MH+L Feature on the beautiful Hotel Maya on Long Beach California.

The agency travels a fair bit to the States due to our commitments there. We would like to throw the spotlight on some of the outstanding work done by our friends and partners from the home of the brave. Modern Home + Living Magazine is the brainchild of a group of Angelenos including my best friend and photog extraordinaire Kevin Ou. It is best described as the quintessential Hollywood publication that provides exclusive insights to the private spaces of celebrities and personalities.

The Magazine has recently got into print and is distributed nationally in the US. Additionally, the team has also acquired an impeccably-designed 4,000 square foot penthouse suite right in downtown LA. This penthouse has been outfitted by the magazine's luxury partners with the latest in design furnishings, high-tech elements and eco-friendly fittings. Diecast is very much looking forward to using this space for premier launch parties and VIP events.

All photos by Kevin Ou

Into the Rabbit Hole

Diecast Agency was asked to design a concept event for Bowie’s A/W10 Paranormal Romance Collection. We chose to stage this show at the White Rabbit Gallery for its aura, beauty and ready made runway. Bravo to the Gallery’s visionary owners and their foresight.

After the gallery got the diecast treatment, we let the free flowing drinks, the density of good company and a few Lomo Mini Diana cameras floating around the hall work their magic.

“Into the rabbit hole and through the plastic lens.” Front row guests got playful with the Diana Mini. Lo-fi photography is making a big comeback especially among the international fashion set.

*Photos courtesy of Henryk Lobaczewski and A New Muse.

Three Over One

I was at the B2 Studio in Alexandria to oversee men's label ThreeOverOne shoot their S/S10 collection. Above is a first peek. Taking inspirations from Irvine Penn, Jim amassed a number of talents from different backgrounds and professions to take part in the shoot. Notably, not a single professional model was used. The finished lookbook will reflect the label's rugged elegance reminiscent of the 40s and 50s.

Dance Twiggy, Dance!

Old footage of Twiggy doing something else other than modelling. Was she chanelling Edie Sedgewick?

The Living Edge by Henryk Lobaczewski

Sydney photographer and good friend Henryk Lobacczewski is known to be a compulsive creator. Recently, this talented photog has expanded his artistic repertoire to make pieces of furniture that reflect his keen passion for antiquity and perhaps also, lost weekends in recycled timber mills. The table shown is made of 150 yr old Oregon timber and stainless steel legs. What I appreciate most is the wood finish that allows form and function to accompany the material's sense of history.

This one-off table has been put on sale by Henryk. I am sure it will be an interesting retreat for its new owners. Please contact me if you wish to enquire about more of Henryk's creations.

McQueen, you'll be missed...

Good night Lee McQueen.

Catch up Australia

On Fashionblogs from Mary Scherpe on Vimeo.

Suzy Menkes, Head Fashion Editor of the International Herald Tribune talks about Fashion Blogs and their significance. Included in the video are the opinions from some of the biggest fashion bloggers on the planet. We know there have been rumblings about the lack of support for Aussie bloggers. This video illustrates that while Aussie labels should heed the relevance of blog media, our bloggers have to strive towards originality and aim to be at least as vibrant as their international counterparts.

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X -Ray Lover

"We live in a world obsessed with image, what we look like, what our clothes look like, houses, cars...I like to counter this obsession with superficial appearance by stripping back the layers and showing what it is like under the surface." -N Veasey

Extraordinary Brit artist Nick Veasey explores inner beauties, quite literally. Above is a sample of some of my favourite Nick Veasey images. For shoe fans, image at a top is an x-ray of a wrapped parcel containing Jimmy Choo shoes, unsurprisingly beautiful in their skeletal beauty.

When I asked Nick if he had any desire to show his art here, the answer was a resounding yes.

Gallery owners keen on exhibiting more of Nick's treasures, please let's get together and work to make it happen. Additionally, I'm sure we'll be able to find a few things here in Australia that we would like to subject to a bombardment of ionizing radiation. Apologies Mr. Abbott...

Engage engage engage

Here is an awesome video on why engaging your audience is a full-time job and a half.